Just like any business, building a penny auction site involves developing a business plan, securing a nominal amount of financing, and building the website. In fact, in-depth research on competition is necessary, as this market has become saturated with a multitude of penny auction sites. You need to determine who your competition is, what your site’s USP is, how you will operate, and how you will market the business.
To get started, the first place you should conduct your research is on the Internet to determine whether a market exists for what types of products you will be selling. Will you be selling high-end handbags or the latest electronic gadgets and gizmos? Once you determine that a market exists and who the exact demographics will be, organizing a complete business plan to determine the amount of capital needed to start up and operate is necessary. This will help you determine whether you have enough capital in the bank or available via credit or you need to look for external financing through private investors or some other third party.
If you are a prospective penny auction owner, you will also have to determine the answers to the following questions for attractiveness and marketability.
- How many auctions can a user win within one month?
- What coupons or other promotions will you offer to new and existing users?
- Will you offer an affiliate program? If so, what will the reward be for each person a member refers to the site?
- What bid credit denominations will you offer to members? How will the discounts compare to other sites?
- Will you offer credits on lost bids or used bids?
- What will your return/cancellation policies be? Will merchandise come with warranties?
- How will you process transactions?
- What kind of profit margin will you have? How much will you have to charge bid credits to make a profit?
- Will you offer auto-bidders to users? If so, what will you name the program?
- How will you market the site – SEO, public relations, pay-per-click advertising, or other types of marketing?
- How many different kinds of penny auctions will your site offer?
- How will users contact the customer service team – via email, chat, or telephone? Will you outsource the service or have it in-house?
Essentially, as in any business, the proper planning and research is necessary to be successful in the competitivepenny auctions market.









